Sport Karate Business Benefits
I met with Jackson Rudolph to discuss sports karate in the Olympics as I had read his Black Belt Magazine article on the benefits of bringing sports karate into your martial arts business. We were able to collaborate on an excellent article on the merits of having Sport Karate in the Olympics, which, in turn, resulted in a secondary discussion on the tangible business benefits of leveraging Sport Karate.
As I try to focus my research on the business side of the Martial Arts industry, it was obvious that the benefits of having Sport Karate in the Olympics would be industry-wide. In fact, any additional exposure to Karate in general, whether Traditional or Sport Karate would be advantageous for all Martial Artists.
I wanted to further explore Jackson’s position that adding a sports karate element to your curriculum can also provide sizable financial benefits to your business. As our discussions on Sport Karate in the Olympics spilled over to how this additional exposure could benefit the martial arts industry, I have decided to include a number of Jackson’s personal thoughts and comments as I feel he is fast becoming one of the leading spokesmen for Sport Karate.
Highlighted here are the top 4 benefits your martial arts business can obtain if you do decide to include some facet of Sport Karate into your curriculum.
Retention of Existing Student Base
Here is where Sport Karate can improve the lifetime value of your students. Today’s students can get easily bored, so it’s is imperative that you as a business owner ensure your students are content to the point that they wish to return to class over and over again.
The Sport Karate retention opportunities are sizable as they provide you with more martial arts-related activities, which in turn provides for a very diverse student base. With more ‘arrows in your quiver,’ you can attract students who may not be into forms (kata) but really enjoy working with martial arts weapons, while others may prefer the more traditional training.
JR: When I preach the gospel of Sport Karate in terms of business, it is in the retention benefits. Let’s take student satisfaction for example. That six-year-old, seven-year-old, or eight-year-old, in their mind they are going to that Karate class because they think they can learn the spinning kick that they saw Captain America do in a Marvel movie.
If you’re already teaching them the front stance, the low block or a punch, then what’s the harm in showing them a superman punch. It’s not going to impact their traditional training. You’ve taught them what they need to know in class. You taught them a proper stance, you taught them how to block, you taught them how strike, so give them that little bit of fun in the last five minutes of the class.
One of the weakest components of most school’s curriculum is the Black Belt program, especially seeing that most schools will focus primarily on how to get to that first Black Belt level. A lot of traditional styles suffer from this problem and lose a number of students once they attain their Black Belts. Using something like Sport Karate could keep your Black Belts interested in training at some new martial art discipline, which in turn provides you with long-term students (and potential staff).
JR: Particularly at the Black Belt level, because I can’t tell you how many schools I’ve been in where it’s seems that Black Belt classes are really just whatever the Sensei wants to teach that day. That’s how people commonly handle Black Belt classes, where it becomes a chilled, loose class format. Sure, that might be fun for the first few classes, but at some point, those students are no longer going to be stimulated, they’re not going to be challenged. This is because a lot of the traditional curriculums that have been passed down for years, don’t have complex Black Belt programs.
My point is that the curriculums are way underdeveloped for the Black Belts. That is why we see a lot of people get their Black Belts and then quit the martial arts. This is because they may have tried a few classes after getting their Black Belts and then they realized that there is not much left to learn. In reality, there is a whole world of possibilities out there to enhance your classes. If you want to do a completely traditional curriculum and you’re getting students to Black Belt and retaining them effectively, then maybe after Black Belt is where you supplement it with some Sport Karate.
Recruitment of New Students
If Sport Karate was added to the Olympics as well as your curriculum, it would provide the industry with a wealth of new student prospects. If you took a survey of all the stunt doubles in both movies and television who had a martial arts background, you would quickly note that almost all of them came from the sports karate community.
Whether it be the DC or Marvel Movies or the huge number of action Video games, there will be a number of kids who want to emulate those various action heroes. When you look at the Extreme Divisions of Sport Karate you will see similar “flashy” techniques that you see in the Movies or Video Games. Using these Sport Karate elements can be an excellent marketing tool.
JR: I think there a lot of kids that come into the martial arts right now because they see these Marvel or DC movies and all the fight scenes. And guess who is performing these scenes?? Sport Karate world champions, Caitlin Dechelle, Matt Emig, Sammy Smith, Mackensi Emory, the list goes on and on. It is all those Sport Karate champions that are behind the scenes doing all these stunts and putting Sport Karate moves into the stunt choreography. So, when a kid comes into the martial school because they were at a Marvel movie and saw Captain America do a spinning kick on things, then they want to do that.
Retail Benefits.
One of the most underappreciated aspects of having sports karate in the Olympics and possibly part of your curriculum (in some form) would be the retail side of your business. The Traditional side of the retail business is somewhat limited as you are looking at a single standardized Gi and the same with fighting equipment, with the weapons side of Traditional Karate not even represented in any Traditional tournament.
If you add sports karate to your curriculum and then consider the extra exposure of the Olympics, this combination could lead to a wonderful opportunity to increase your retail business thanks to the variety of sports karate uniforms and related equipment.
JR: When you go from a traditional curriculum that doesn’t have Sport Karate to one that does, well then all of a sudden you need a black uniform, if you were using a white uniform, you need a black uniform for the creative divisions, you need a separate Point Fighting uniform, otherwise you’re going to look like you don’t know what you are doing, you also need head gear, hand pads, double pads, foot pads. You also need whatever the weapon of choice is. For a lot of competitors that could be two or three weapons. You can see those dollar signs add up from a product or retail perspective very quickly.
Seminars
One final benefit both financial and professionally would be scheduling seminars for your school. Whether Sport Karate or some other martial art where you don’t have the skill sets to properly introduce the style into your school, then you can still invite top practitioners of the style to your school to put on seminars.
JR: If a martial arts school owner that’s new and is trying to figure out some of the best things they can do for their school, then sees an article about Sport Karate, and they think “This will bring more kids into my school?” Okay, let’s give this a try! Or maybe its supplementing your program with a Jujitsu program. You may say “Hey we teach karate here, but every Friday we have a guest instructor comes in and we do a Jujitsu class”. So having something extra that isn’t what your school always does, is something that can definitely help you increase your retention regardless of the style.
This way you not only introduce something new to your students, you can make some extra money for your school as well as grow your network of Martial Arts professionals. The more quality Martial Artists you can associate with the more you are going to grow as a Professional, a Businessperson and as an individual. This can do nothing but lead to success.
Pruim Shihan has continued with his training in Japanese Budo by regularly travelling to Japan in order to train with some of the world's foremost Karate masters including the late Kanazawa Hirokazu Soke (10th Dan Shotokan Karate) and his present instructor Shuseki Shihan Manabu Murakami (8th Dan).
Pruim Shihan also attended the International Budo University, located in Katsuura, Japan on several occasions for advanced Budo training where he was introduced to Atarashii Naginata. Pruim Shihan founded one of the few Naginata schools in Canada after training with some of the top Naginata Instructors in Japan including Kimura Yasuko Soke.
In addition, Andries Pruim is a recently retired Corporate Manager after 38 years, having worked both at an International Bank, mainly as a Commercial Lender as well as with Canada’s 2nd largest phone company as a Senior Business Consultant. His latest efforts are an attempt to leverage his vast business experience to assist those who wish to make the Martial Arts a full-time career.
Andries Pruim has written several articles over the past 30 years, with his most recent work focusing on the business side of the Martial Arts Industry. His work has been showcased in many prominent publications including MA Success Magazine and Black Belt Magazine as well as their digital platforms, mainly under the Budo Banker moniker (www.BudoBanker.com)
- My Japanese NaginataExperience - September 8, 2024
- Sports Karate Business Benefits - August 1, 2024
- Using Martial Arts AI to create Article on Sumo - July 8, 2024
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